NZ Car Rental Brands

These brands are generally recognised for high customer satisfaction, extensive service networks, and a broad range of vehicle options. Typically they have the following characteristics:

Market Leaders: Companies in this tier are the largest and most established players in the car rental industry, often with a global presence.

Extensive Fleet: They offer a wide variety of vehicles, including economy cars, luxury vehicles, SUVs, and commercial vehicles. The fleet is usually well-maintained and relatively new, often with vehicles less than 18 months old.

Widespread Locations: Typically have numerous rental locations through NZ including an 'on-airport' presence at airports.

Comprehensive Service Offerings: These companies usually offer high levels of customer service, including 24/7 support, loyalty programs, and a wide range of additional services like GPS rentals, child safety seats, and insurance options.

Higher Pricing: The pricing tends to be on the higher side, reflecting the quality of service and vehicles provided.

Examples:

These brands offer reliable service and good value but may not have the same extensive networks or range of services as top-tier brands. Typically they have the following characteristics:

Mid-Market Companies: Mid-tier firms are usually well-established, but may have a more regional focus or slightly fewer locations compared to Tier 1

Good Fleet Quality: They offer a decent selection of vehicles, though the fleet may include older models compared to Top-Tier brands. The vehicle range is comprehensive but may not include as many luxury or specialty options.

Moderate Coverage: These companies have a good number of locations, though they may be less widespread than Top-tier firms.

Good Customer Service: They provide reliable customer service, though not as extensive as Top-tier companies. They may have fewer additional services or less comprehensive insurance options.

Competitive Pricing: Pricing is typically more competitive, making them a good choice for budget-conscious customers.

Examples:

These brands focus on providing the most affordable options, often with basic services and fewer premium features. Typically they have the following characteristics:

Budget and Local Firms: Budget Tier firms are often smaller, more local companies, or budget brands that focus on providing the lowest possible prices.

Older Fleet: Vehicles offered by Budget Tier companies may be older and have higher mileage. The range of vehicles is usually more limited.

Limited Locations: These companies have fewer rental locations, often concentrated in specific areas or regions.

Basic Customer Service: Customer service is typically more basic, with fewer amenities and additional services available.

Low Pricing: The primary appeal of Budget Tier companies is their low pricing, though this often comes at the cost of vehicle quality and customer service.

Examples: